Need A Used Or New Car Buyers' Mailing List?

New Car / Auto Buyer Mailing List

Looking to target new and used car buyers in a particular location?

Direct mail marketing is a great way to reach out to target customers whether you own a car service center, car wash, or car accessories retail. Based on your location, you may want to target specific customers in an area who have bought a used or new car recently.

A used and new car buyers' mailing list is the powerful tool you need to achieve your marketing goals including creating brand awareness, building a customer base, and growing your business.

New and old car buyers spend more on maintenance and repairs

According to statistics from the Bureau of Labor, the total annual cost of car ownership is $10,742. This includes an average purchase cost of $4,394. $2,094 for motor oil and fuel and $4,254 for maintenance and repairs.

Harris Poll conducted a new poll that found that Americans spend on average, $397 on vehicle maintenance each year. The poll also highlights that younger or new car owners spend much more than older car owners on vehicle maintenance.

However, according to the American Automobile Association (AAA), vehicle maintenance costs for a new car costs $112.50 per month. Typical maintenance includes tire rotations, oil changes that are done for every 5,000-miles which translates to three times a year. For heavy users who put in more mileage, the costs will consequently be higher.

The cost of maintenance will also depend on the type, model, and make of the car. According to an estimate, a small sedan can entail a maintenance cost of $6,354 annually, a pickup truck can cost you more. Here are the ten-year maintenance costs of some high-end brands:

BMW - $17,8002
Mercedes - $12,9003
Cadillac - $12,5004
Volvo - $12,5005
Chrysler - $10,60010
Dodge - $10,600

Used car buyers will also need to replace or check motor oil, brake fluid, radiator coolant, wiper blades, brake pads, and power steering fluid, more often.

Apart from repairs and replacements, used car buyers will also spend more on upgrading their car with a new infotainment system, mats, wheels, new tires, and so on.
All this means that by sending out timely direct mail marketing messages to these new and used car buyers, you can guide them to visit your service center, car wash, or accessory retail.

Create a personalized message with a segmented direct mail marketing list

With millions of owners of new and used cars across the country, narrowing your list will help you target qualified prospects. Used and new car buyers' mailing lists will contain the vital contact information of your target clients that is well-researched.

You can use this data to segment your direct mail marketing recipients based on their age, gender, location, neighborhood, and the purchase price of the car.
Some fields you can use to filter your lists include:

• New car owners
• Used car owners
• Type, make and model of car
• General demographics of buyers including age, gender, & income bracket

Creating a personalized, engaging direct mail marketing campaign is easy with accurate used and new car buyers' mailing lists.