Tips For Customizing Postcard Magnets

Designing Direct Mail Postcard Magnets

Postcard magnets are a great addition to your direct mail campaign. They are not just budget-friendly but also end up getting retained by most recipients increasing your brand recall.

Postcards add a personal touch to your direct mail marketing campaigns. Postcard magnets tend to remain right in front of your customers, generating a lot of leads for your brand during its shelf life.

Promotional postcard magnets are much more effective when you put some thought and planning into their design. Here are a few things to keep in mind when customizing your postcard magnets:

Brand and Contact Information On Your Postcard Magnets

When customizing your postcard magnets ensure that your recipients get a clear idea about your business. When they have a tangible idea, they will feel more confident and comfortable when dealing with your brand. Double-check to ensure that you have your contact details accurately on the magnets. Add multiple contact details such as phone number, email address, and fax number on the magnets. Doing so ensures that your prospects have multiple ways to get in touch with you. You can add images of your work or include pictures of your team to help them connect more with your brand.

Include Useful Information On Your Postcard Magnets

When you include some useful or interesting information on your postcard magnets, the recipients will be encouraged to retain it longer. For instance, if you are a realtor, you could include interesting features of the locality or tourist attractions nearby. You can also include sales figures of the area or prevalent real estate trends to make the magnets more interesting. By including useful information about the neighborhood, you establish yourself as a realtor who is familiar with and through with the areas of the locality.

Highlight Expertise On the Magnetic Postcard

People trust experts not only because of their professional background but also because they assume that they are honest, reliable, and have their best interests at heart. They trust an expert due to feedback from others or because of their training and track record of competent performance.

To gain trust among your prospects, do not hesitate from highlighting your expertise. Let them know what your business is best known for. If you have won any awards or certificates over the years, it can go a long way in building trust among your prospects. You can include such details on your postcard magnets so that your customers know that they are dealing with an expert when they decide to associate with your business.

Make Magnetic Postcards Bright and Colorful

Bright and colorful postcards grab attention better than plain, boring ones. So, when you are designing postcard magnets, make sure to include bright colors to give them a festive feel. Colorful postcard magnets stand out in the mail, attracting the attention of the recipients.

They will also feel more encouraged to put such postcard magnets on refrigerators and other places, increasing brand recall. Bright colors exuding a positive vibe will also make your recipients feel more upbeat.

Postcard magnets can not just be efficient tools for your business, but also great décor items for the house as well. Customize them well and you will have created more leads, better brand recall, and more new customers.

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