Promote Your Business With Direct Mail Magnets

Magnetic Postcard Mail Marketing

Looking for a cost-effective way to spread brand awareness and stay on top of your customers' minds?

Postcard marketing ticks all the right boxes as an effective direct mail marketing method. They are affordable, attractive, and provide a high return on investment (ROI). With a 29 percent median ROI, direct mail marketing continues to be a preferred way of achieving marketing goals.

While postcards are effective, a great way to make them more powerful is to use direct mail magnets.

What are Postcard Magnets?

Postcard magnets have the ability to boost the success of your direct mail marketing campaign. As customers can stick them on their fridges, the postcard magnets remind them constantly of your business. By including your business information, location, coupons, and attractive visuals of your products or services, you can entice your prospects to visit your store or go online to make a purchase.

The magnetic benefits of postcard magnet mailings

• Attention-grabbing - Compared to the digital world, mailboxes are less crowded. According to the USPS (Postal Service), 98 percent of Americans check their mailboxes on a daily basis. Attractive magnetic direct mail stands out from other types of mail and captures your customers' attention
• Higher response rate - Postcard magnets act as a colorful display piece that people look at every time they enter the kitchen. Compared to other forms of digital advertising that can be blocked, deleted, or forgotten easily, magnetic postcards boost brand recall and response rates.
• Cost-effective - Magnetic postcards are a worthy investment given the low cost and optimal results they deliver for each of your direct mail marketing campaigns.
• Lasts longer -Postcard magnets are durable and ensure your direct mail marketing campaign has the staying power for a long time.

Ways to use Postcard Magnets to Promote Your Business

Visible reminders

Direct mail advertising companies know that offering 'freebies' are highly effective in driving response rates. Like notepads, pens, or T-shirts, your branded postcard magnets act as visible reminders of what your business is all about.

Provide vital information

Given the plethora of choices consumers have, it is important for you to ensure your brand stands out and stays on top of your customers' minds. Include your business name, physical location, hours of operation, phone number, and email address. in the postcard magnet. This will ensure that they think of you whenever they need the service or product you offer.

Offer value

Another way to utilize postcard magnets to promote your business is to offer something of value to your customers. For instance, you can include a calendar, a discount coupon or 'free' offers to maximize the efficacy of your direct mail marketing campaign.

Personalize your direct mailings

Marketing experts know that personalizing your messages drives the ROI of your campaign. Personalized mail that contains your customer's name attracts incredible response as your customers feel you are directly talking to them. According to an estimate, personalization boosts response rates by as much as 135 percent. Adding a name and additional personal information elevates response rates to 500 percent. 

You can further strengthen the response rates by adding stunning images and color to make your postcard magnets memorable. While you achieve the results you seek with direct mail marketing, combining it with email marketing can help you boost brand recall and loyalty.

Get Started with your Postcard Magnet Marketing Campaign

Give us a call today or request a free direct mail quote.