Power of Business Reply Mail BRC

LettersHow To Use Business Reply Mail To Grow Your Business (What Is A Brc And How To Use It Well)

Looking for an effective and easy way to get your target consumers to respond to your direct mail marketing messages? Including a business reply card along with your letter mailing, brochure, catalog, or postcard marketing is a great way to generate responses or motivate your recipients to take the desired action.

What is a business reply mail?

Businesses use a Business Reply Card ( BRC ) to allow the recipient of a direct mail to reply without having to pay the postage. Direct mail advertising companies or businesses typically send a pre-addressed card along with the direct mail material. The receiver uses the pre-addressed card to reply to the marketer without charges. A business can send the BRC along with direct mail materials to many recipients or organizations.

A common way to use it is to include a pre-addressed card in a periodical that the receiver can use to renew their subscription without a stamp. The business pays an annual, flat fee to the U.S. Postal Service to use BRCs. BRCS can be in the form of business reply postcards, envelopes, or cards. Your company address is printed on one side of the BRC, while the backside contains the personalized marketing message.

Benefits of BRCs

Many successful businesses are continuing to leverage business reply mails to engage with their customers. This list includes Citibank, Amex, Economist Newspaper, Feeding America, and Disney Movie Club. BRCs are also particularly beneficial for non-profit organizations, law firms, insurance providers, government agencies, real estate firms, the healthcare sector, and utilities. In fact, any business that wants a quick response from prospects to their direct mail marketing campaign can benefit from BRCs.

You will need to pay the postage for only those BRCs that are returned, which helps optimize their marketing budget. Apart from these, BRCs have other positive features:

1. They help your brand stand out from competitors who do not provide the option.
2. They ensure a quick response from your target consumers
3. It makes it easy for your target consumers to reply
4. Your recipients have more time to make an informed decision about your offer instead of being forced into a decision
5. BRCs can also help show your consumers that your business truly cares about and values their opinion
6. Boosts accuracy of response

How to use BRCs to grow your business

• Ensure your mailing list is accurate

When you are looking to grow your business with direct mail marketing, the first step is to ensure your mailing list is reliable. A trusted direct mailing services provider can help you with an accurate mailing list whether you require a business-to-business mailing list, zip code mailing list, saturation mailing list, or new mover mailing list.

• Decide the type of BRC

BRCs can be in the form of envelopes, labels, self-mailers or postcards.

• Describe the incentive

If you are offering an incentive for your prospects, describe it on the customized side of the BRC. Provide an easy check box that helps your customer indicate if they are interested in the incentive.

• Get answers to a survey/poll

Whether you are looking for demographic data, feedback of users of your products or need your recipients to answer a survey, you can leverage the BRCs. List a few simple questions on the BRC with easy-to-answer options.

• Motivate recipients to subscribe

You can use BRCs to motivate your prospects and existing customers to subscribe to your club, magazine, journal, or newspaper.

In the end, the right approach for you will be depend on your unique business goals. Contact us to discuss options and get a sucessfull campaign underway. Give us a call or request a business reply card mailing quote now.