Why waste money on prospects who are not even qualified to buy what you sell? Big data is here and the age of shotgun type mailings by zip code or city are pretty much dead for most (but not all) businesses.
If you are a home improvement company looking for leads why would you waste 30% or more of your direct mail budget on the renters in each area? It may seem crazy, but that is exactly what happens with zip code mailings and it happens all the time simply because business owners are in the dark when it comes to all the targeting options available to them when they work with the right company.
Now you don't have to! Targeted consumer mailing lists allow you to mail just the best prospects so you get more of just your best customers.
Targeting saves you time by not having to deal with poor leads. Targeting increases your direct mail campaign ROI by driving in customers who spend more. Targeting increases overall campaign response rates because you mail to those who are prequalified to be one of your customers.
Mail King has the best data. Contact us today to discuss your targeted consumer direct mail list needs. Call us direct at (916) 296-0545 or click the link below.