A radius mailing list is used when you want to mail homes or businesses that are located within a given radius of a central point. This central point may be your place of business or it may be the location of a job you are currently working on. Radius mailings are used in both of these circumstances quite frequently. Let's take these one at a time.
What would you do if you could turn 1 job into 3? With radius mailngs you can do just that! Neighborhoods around your current jobs have similar incomes, preferences, homes and needs for repairs and maintenance. Why not let them know you are in the neighborhood, by utilizing the power of a radius list combine with variable data postcards, to leverage your current job and get more business? Mail King's customer radius mailing program sets the standard. Some of the obvious benefits of doing radius mailings to land more work in the same neighborhood are:
A typical radius mailing campaign would include mailing 500 to 2,500 homes around the current job 2-3 times while you are in the area. Variable data printing (VDP) is almost always utilized in order to get a better response. Variable data printing means we pull in the home owners name, the local street name, city name, and maybe some other factors in order to personalize the postcard and get more attention.
Check out this sample radius mailing card...
Types of businesses that utilize this type of direct mail marketing typically include:
If you just want to mail homes or businesses around your place of business then "radius" is more of a geographical select than a specific strategy like the one mentioned above. With any type of mail list you get you can always determine the geography by using a radius. A radius will be a good starting point to help you get an idea on how many prospects live around your business. For example, a typical retail business will get 80% of all customers from within 5 miles of its location. You can then filter that list down further with a targeted consumer list or a targeted business list, or you can also do saturation mailings and mail all the carrier routes, which is also known as every door direct mail (EDDM).
Another common use of a radius mailings is for a legal notice mailing, aka public notice mailings, for your business. There are many such legal notices that must be mailed to all the addresses in order to meet certain regulations or laws. A very common one is when someone gets an alcohol license in which case they need to mail every address within 500 feet of their business to notify people of their plans. Some info for CA on this at https://www.abc.ca.gov/Rules/Rule_61/ABC510.pdf
Does a radius mailing sound like a good fit for your business? Have some questions? Wanted to get started? Either way, contact Mail King today to discuss your business needs and we will steer you in the right direction. Click on the button below to get a direct mail quote now or simply call us at (916) 296-0545.