New mover mailings capitalize on the huge opportunity that exists with people who have recently moved into the area. A new mover list includes both renters and owners. If you only want the home owners then you want to get a new homeowners list, not a new movers list.
When someone has just moved into the area, whether renting or owning, they need to get their life in order. That means finding local restaurants, dry cleaners, a hair salons, a nail salon, places to shop, a good dentist, maybe a chiropractor, a grocery store, a fitness center, or get plugged in to the local entertainment. The list goes on and on really.
A new mover campaign is highly effective. New movers are HOT LEADS. They have no allegiance to any business yet and they are about to decide who will get their business for as long as they live there. Don't miss this massive opportunity. Make an ongoing new mover mailing a part of your overall marketing strategy.
If you are in the home improvement or home service industry then you will want to go with a new home owner list and not a new mover list. Those who rent are not your target market. You want the home owners, you want the decision makers; the one responsible for the property.
Research proves time and time again that homeowners spend more than non-new owners by quite a bit. Check out these excerpts below from some NAHB studies
"Home buying typically generates a wave of activity as people who purchase homes spend money on improving their homes, installing new appliances, buying furnishings, and other items. Buying and moving into a home is one of the most important financial decisions households make. It is therefore not surprising that NAHB's analysis shows that a home purchase triggers a series of additional spending on appliances, furnishings, and remodeling activities that exceed typical spending levels of non-moving owners and persist for two years after moving. Specifically, the NAHB analysis shows that during the first two years after closing on the house a typical buyer of a new single-family detached home tends to spend on average $7,400 more than a similar home owner who does not move, including $4,900 in the first year after purchase. Likewise, a buyer of an existing single-family detached home tends to spend about $4,000 more than a similar non-moving home owner, including $3,600 during the first year." (new home owner mail list data reference)
Why purchase a new homeowners mailing list? New homeowners are stable, creditworthy, have an above-average income, and are ready to buy your products and services. The best time to reach these customers is immediately after they buy their home. Some research shows that new homeowners spend an average of 8-10 times more than an established resident over a two-year period.
New mover or new homeowner campaigns are usually done on a drip type mailing system. One good art design is put together for the postcard, or the letter, and then a small portion is mailed monthly, every other month, or maybe quarterly depending on how many new movers you have in your target area.
Is a new mover mailing or a new homeowner mailing right for your business? Still have questions? Contact Mail King today to discuss your business goals and get some ideas on how you can capture a greater percentage of the new movers in your area! Call us direct at (916) 296-0545 or use the form by clicking the button below.