Direct mail letters, and snap packs, are so popular with mortgage companies that they get a category all to themselves. If you are reading this and you're in the industry then you already know this. You already know that the most successful guys across the country are using letters to generate quality leads and grow their business fast. When everyone else can't seem to find leads, these guys always have a steady flow. It's the reason homeowners mail boxes are flooded with these letter week after week, after week, after week....
Letters provide you a cost effective format for communicating lots of information to your prospects. The interaction between the prospect and your letter works to build trust, build credibility, educate the prospect on the problem, your solution, present your offer, and then move the sale process along to the next step. All of that in short letter. Pretty powerful stuff!
Perhaps you caught those words at the top of the page or at the last industry mixer you were at. Well rest easy, you are about to be "in the know" on this powerful and cost effective mail piece.
Snap packs, also known as pressure seal mailers, are basically an 8.5x11 or 8.5x14 piece of paper folded up (C fold or Z fold) with pressure seal glue on the outside. When you get it in the mail it looks like a check. It has instructions for tearing off the edges, which after you do it, you are left with a letter and, or with some versions, a check (or mock check).
FRONT SIDE BACK SIDE
So to sum it up, it is new, it's interesting so people open up and are more likely to respond; PLUS it costs you less than traditional letters. Now that's a WIN WIN..for you!
Combine all that with a targeted mailing list to your ideal prospects and you have a winning combination so everyone dollar spent it well spent.
...and this is just a partial list. The options and combinations are almost endless. How well do you know your target market? Contact Mail King today to discuss your needs and begin work on your direct mail letter campaign.