Letters are a powerful and effective option when doing direct mail. Letters allow for more room and space to sell than a postcard and offer a more professional tone to the message. Letters provide you a cost effective format for communicating lots of information to your prospects. The interaction between the prospect and your letter works to build trust, build credibility, educate the prospect on the problem, your solution, present your offer, and then move the sale process along to the next step. All of that in short letter. Pretty powerful stuff!
P.S. Don't forget the P.S. it's the most read part of every letter!
When you work with Mail King you have many options for customizing your direct mail letters. Some of the options include:
Greatly increase your response rate with these tips I mentioned and to make follow-up calls to the contacts you sent your letters to, especially if you are marketing to businesses. Properly used, direct mail can be one of the most effective and cost-efficient marketing strategies you'll ever find for your business. So what are you waiting for?